Schedule
The schedule below is for the ESP 60 hour (10 weeks) course. Classes are held Mondays and Wednesdays from 6pm to 9pm starting on September 21, 2015 .
The class schedule is subject to change due to weather, instructor’s re-schedules, course changes/upgrades and other unforeseen circumstances.
Session 1 – September 21, 2015 [Edison Guzman]
- Creating your business goals
- How to create attainable goals for starting and growing your business
- How to set yourself up for success
- How to create goals that outlast your competition
- How to ensure you have chosen the right business that will help you reach your goals
Session 2 – September 23, 2015 [Edison Guzman]
- Is your business idea worthy?
- Are you in the right business?
- The top 3 industries for starting a profitable business
- How to create a profitable business plan
- Key components a business plan should contain
- What lenders are looking for in a business plan
- Basic strategies to fund your business
Session 3 – September 28, 2015 [Edison Guzman]
- How to establish procedures and systems that run your business
- Creating the perfect organizational hierarchy for your business
- Identifying your personal business strengths and weaknesses
- How to properly use a S.W.O.T. analysis to grow your business
Session 4 – September 30, 2015 [Edison Guzman]
- Marketing and advertising strategies to grow your business
- How to find your target market
- How to create a marketing plan for your business
- Researching your target market and demographics
- What is LTV and how can it exponentially grow your business
- How to choose the best media to advertise for your business
- How to price advertising media
Session 5 – October 5, 2015 [Edison Guzman]
- Where to advertise for maximum ROI (Return On Investment)
- How to choose the best media to advertise for your business
- How to price advertising media
- Differences between traditional media vs. new media vs. social media
- No cost or low cost effective advertising
Session 6 – October 7, 2015 [Edison Guzman]
- 39 effective advertising strategies
- Choosing the best media to advertise for your business
- Creating a monthly advertising calendar
- How to use colors in your branding
- How to use power words to enhance your communication
October 12 – No class (Columbus Day)
Session 7 – October 14, 2015 [Greg Hogan]
- How to choose the right business insurance
- Protecting your business from all types of liabilities
- Why choosing the wrong insurance can mean the end of your business
- How to ensure you are personally protected from a litigious society
Session 8 – October 19, 2015 [John Rosenberger]
- Choosing the right legal entity for your new business
- Financial Overview: Books, Records and Controls
- Financial statements and their uses
- How accounting systems guide growth
- IRS and NYS Tax requirements
- Tax filing schedule for your specific business
- How to legally reduce your tax liability
- How to avoid tax penalties from both the IRS and NYS
Session 9 – October 21, 2015 [Rolland Peacock , Edison Guzman ]
- Preparing a financing proposal
- Communicating your financial needs to lenders and investors
- Tips for obtaining an SBA loan
- What do lenders and the SBA look for in a loan application?
- The 3 C’s of credit
- How the loan process works for your business
- Minorities and women loan funds
- Are there grants available for your business?
- Crowdfunding platforms
Session 10 –
October 26, 2015
[Eric Egeland]
-
Alternative funding for your business
- Traditional and non-traditional lending tactics
- Loans, Investment Capital, and Venture Capital funding for your business
- Dealing with the Sharks, Angels, and others
Session 11 – October 28, 2015 [Charlene Finerty]
- Writing the business plan
- Introductions
- What a good plan does
- Review outlines
- Table of contents
- Funds needed/start-up expenses, owner contribution, assets owned
- Step-by-step review of cash flow and supporting schedules
- Includes putting together the 12-Month cash flow projections year one
Session 12 – November 2, 2015 [Charlene Finerty]
- Creating sales projections
- Write balance of Narrative
- Appendix – Review of suggested list
- What important documents to include in your appendix
- Overview methods to Create 2nd Year Cash Flow Projections
- Includes sales forecast, advertising schedule, etc.
Session 13 – November 4, 2015 [
Edison Guzman
]
- How to register a domain name for your business
- How to create a successful web site for your business
- How to drive traffic to your web site using SEO
- Internet Marketing strategies
- How to drive traffic to your web site using PPC
Session 14 – November 9, 2015 [Edison Guzman]
- How to drive traffic to your web site using Social Media
- Using facebook for your business
- Using LinkedIn for growth, staffing and more
- Using Twitter for business growth
- Google plus and other Google Apps
- Growing your business with email marketing
Session 15 – November 11, 2015 [Frank Dunne] Business Plan Due
- Should you consider franchising?
- All you need to know about franchising in a nutshell
- Does it make sense to buy a franchise, or start your business from scratch?
- How to choose a franchise that’s right for you
Session 16 –November 16, 2015
[Peter Artusa,
Edison Guzman
]
- Creating a business empire
- The tools necessary to successfully grow your business
- What it takes to grow from 5 figures to 7 figures in revenue
Session 17 – November 18, 2015 [Paul Campanella]
- Trademarks, Copyrights and Patents
- How to protect your idea
- How to properly research your ideas
Session 18 – November 23, 2015 [ Edison Guzman ]
- Psychology of sales
- How to create an effective sales system
- How different people decide if they should buy from you
- Words that work like magic and increase sales
- How to create instant rapport
- How to get people to instantly K now, L ike and T rust you
November 25, 2015 – No class (Pre-Thanksgiving)
Session 19 – November 30, 2015 [ TBD ]
- Using Quickbooks for your business
- Do’s and dont’s of setting up a proper accounting system
- Why it’s important to keep good books
- How to get your invoices paid faster and easier
Session 20 – December 2, 2015 [Edison Guzman]
- Graduation
- Final thoughts
- Final questions
- Certificate disbursements
