For Start Ups and Existing Business Owners


The schedule below is for the ESP 60 hour (10 weeks) course. Classes are held Mondays and Wednesdays from 6pm to 9pm starting on  September 21, 2015 .

Click here to register now.

The class schedule is subject to change due to weather, instructor’s re-schedules, course changes/upgrades and other unforeseen circumstances.

Session 1 – September 21, 2015  [Edison Guzman]

  • Creating your business goals
  • How to create attainable goals for starting and growing your business
  • How to set yourself up for success
  • How to create goals that outlast your competition
  • How to ensure you have chosen the right business that will help you reach your goals

Session 2 – September 23, 2015 [Edison Guzman]

  • Is your business idea worthy?
  • Are you in the right business?
  • The top 3 industries for starting a profitable business
  • How to create a profitable  business plan
  • Key components a business plan should contain
  • What lenders are looking for in a business plan
  • Basic strategies to fund your business

Session 3 – September 28, 2015 [Edison Guzman]

  • How to establish procedures and systems that run your business
  • Creating the perfect organizational hierarchy for your business
  • Identifying your personal business strengths and weaknesses
  • How to properly use a S.W.O.T. analysis to grow your business

Session 4 – September 30, 2015 [Edison Guzman]

  • Marketing and advertising strategies to grow your business
  • How to find your target market
  • How to create a marketing plan for your business
  • Researching your target market and demographics
  • What is LTV and how can it exponentially grow your business
  • How to choose the best media to advertise for your business
  • How to price advertising media

Session 5 – October 5, 2015 [Edison Guzman]

  • Where to advertise for maximum ROI (Return On Investment)
  • How to choose the best media to advertise for your business
  • How to price advertising media
  • Differences between traditional media vs. new media vs. social media
  • No cost or low cost effective advertising

Session 6 – October 7, 2015 [Edison Guzman]

  • 39 effective advertising strategies
  • Choosing the best media to advertise for your business
  • Creating a monthly advertising calendar
  • How to use colors in your branding
  • How to use power words to enhance your communication

October 12 – No class (Columbus Day)

Session 7 – October 14, 2015 [Greg Hogan]

  • How to choose the right business insurance
  • Protecting your business from all types of liabilities
  • Why choosing the wrong insurance can mean the end of your business
  • How to ensure you are personally protected from a litigious society

Session 8 – October 19, 2015 [John Rosenberger]

  • Choosing the right legal entity for your new business
  • Financial Overview: Books, Records and Controls
  • Financial statements and their uses
  • How accounting systems guide growth
  • IRS and NYS Tax requirements
  • Tax filing schedule for your specific business
  • How to legally reduce your tax liability
  • How to avoid tax penalties from both the IRS and NYS

Session 9 – October 21, 2015 [Rolland Peacock , Edison Guzman ]

  • Preparing a financing proposal
  • Communicating your financial needs to lenders and investors
  • Tips for obtaining an SBA loan
  • What do lenders and the SBA look for in a loan application?
  • The 3 C’s of credit
  • How the loan process works for your business
  • Minorities and women loan funds
  • Are there grants available for your business?
  • Crowdfunding platforms

Session 10 – October 26, 2015 [Eric Egeland]

  • Alternative funding for your business
  • Traditional and non-traditional lending tactics
  • Loans, Investment Capital, and Venture Capital funding for your business
  • Dealing with the Sharks, Angels, and others

Session 11 – October 28, 2015 [Charlene Finerty]

  • Writing the business plan
  • Introductions
  • What a good plan does
  • Review outlines
  • Table of contents
  • Funds needed/start-up expenses, owner contribution, assets owned
  • Step-by-step review of cash flow and supporting schedules
  • Includes putting together the 12-Month cash flow projections year one

Session 12 – November 2, 2015 [Charlene Finerty]

  • Creating sales projections
  • Write balance of Narrative
  • Appendix – Review of suggested list
  • What important documents to include in your appendix
  • Overview methods to Create 2nd Year Cash Flow Projections
  • Includes sales forecast, advertising schedule, etc.

Session 13 – November 4, 2015 [ Edison Guzman ]

  • How to register a domain name for your business
  • How to create a successful web site for your business
  • How to drive traffic to your web site using SEO
  • Internet Marketing strategies
  • How to drive traffic to your web site using PPC

Session 14 – November 9, 2015  [Edison Guzman]

  • How to drive traffic to your web site using Social Media
  • Using facebook for your business
  • Using LinkedIn for growth, staffing and more
  • Using Twitter for business growth
  • Google plus and other Google Apps
  • Growing your business with email marketing

Session 15 – November 11, 2015 [Frank Dunne] Business Plan Due

  • Should you consider franchising?
  • All you need to know about franchising in a nutshell
  • Does it make sense to buy a franchise, or start your business from scratch?
  • How to choose a franchise that’s right for you

Session 16 –November 16, 2015 [Peter Artusa, Edison Guzman ]

  • Creating a business empire
  • The tools necessary to successfully grow your business
  • What it takes to grow from 5 figures to 7 figures in revenue

Session 17 – November 18, 2015 [Paul Campanella]

  • Trademarks, Copyrights and Patents
  • How to protect your idea
  • How to properly research your ideas

Session 18 – November 23, 2015 [ Edison Guzman ]

  • Psychology of sales
  • How to create an effective sales system
  • How different people decide if they should buy from you
  • Words that work like magic and increase sales
  • How to create instant rapport
  • How to get people to instantly K now, L ike and T rust you

November 25, 2015 – No class (Pre-Thanksgiving)

Session 19 – November 30, 2015 [ TBD ]

  • Using Quickbooks for your business
  • Do’s and dont’s of setting up a proper accounting system
  • Why it’s important to keep good books
  • How to get your invoices paid faster and easier

Session 20 – December 2, 2015 [Edison Guzman]

  • Graduation
  • Final thoughts
  • Final questions
  • Certificate disbursements

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